Quantitative Research
Studies designed to produce numbers you can defend, with the sample built around the tables you intend to present.
What is quantitative research, and does Quantum Gulf Marketing run it in Oman?
Quantitative research measures. It uses structured questionnaires on designed samples to produce numbers that can be compared, tracked and defended. Quantum Gulf Marketing designs and fields quantitative studies across Oman, including consumer satisfaction programmes running to a thousand interviews per wave across a full branch network. The discipline that matters is sampling: a number is only as good as the frame it came from, which is why our census and outlet mapping work sits underneath our quantitative practice rather than beside it.
Quantitative studies are commissioned when a decision needs a number that will survive scrutiny in a board paper. The discipline that matters most is sampling: a figure is only as good as the frame it came from, which is why census and outlet mapping work sits underneath the quantitative practice rather than beside it. Weighting is disclosed wherever it is applied, significance is tested on every comparison presented as a difference, and a movement that is not significant is reported as not significant.
- Designs
- Ad hoc studies, tracking waves, satisfaction programmes
- Modes
- Face to face, telephone, online, and mixed
- Sampling
- Designed against your reporting plan and frame
- Run in Oman
- Satisfaction tracking at N=1,000 per wave across a branch network
- Coverage
- All 11 governorates
Numbers that survive scrutiny.
Start from the tables
We ask what you intend to present, then size the sample so every cut in that plan carries enough interviews to be reportable.
Design and pilot
Questionnaire scripted, translated and piloted with real respondents. A question that fails in the field fails silently.
Field to quota
Quotas monitored live so the achieved sample matches the design rather than being weighted into shape afterwards.
Analyse and report
Significance testing where comparisons are made, weighting disclosed where applied, and findings written against the decision.
Done here, for names you know.
Quantitative programmes already delivered in the Sultanate.
| Client | Programme | Scale |
|---|---|---|
| Bank Muscat | Consumer satisfaction study, full branch network | N = 1,000, four waves |
| Bank Dhofar | Structured interviewing at national scale | N = 3,000 |
Client names published with permission. Sample sizes are per wave where a study ran in waves.
Common questions
How large should the sample be?
Large enough for the smallest group you intend to report. If you plan to talk about one governorate or one segment, that cell drives the total, not the headline number.
Do you weight the data?
Where the design requires it, and we tell you what was weighted and by how much. Undisclosed weighting is how research loses credibility.
Can you run tracking waves?
Yes, and consistency is the whole value. The questionnaire, the sample design and the field procedure are locked so that wave-on-wave movement means something.
Do you do significance testing?
Yes, on every comparison we present as a difference. A movement that is not significant is reported as not significant.
Can quantitative and qualitative be combined?
Yes, and it is often the strongest design: qualitative to find the questions, quantitative to size the answers.
Who analyses the data?
Our own team, with senior involvement in the design and the interpretation rather than only at the presentation.
Tell us the question.
We will tell you how to measure it.
Send us the business decision you are stuck on. You will get a straight answer on whether research can settle it, what it would take, and what it would cost.