Full-Suite Research.
Oman-Focused.
From mystery shopping to universe census — every service is delivered with senior expertise, rigorous methodology, and a genuine understanding of the Omani and GCC market.
Designed Around Your Business Question
We don't sell templated packages. Every engagement starts with a deep understanding of your specific challenge — and ends with findings that drive real decisions. Whether you need a one-off audit or an ongoing tracking programme, we build it to fit.
Mystery Shopping
The gold standard for measuring real customer experience. Our trained evaluators assess your service delivery across every touchpoint — objectively, consistently, and without bias. We cover the full spectrum of sectors and channels across Oman and the GCC.
In-Person Visits
Trained shoppers visit your locations as real customers, evaluating staff behaviour, process compliance and service quality.
Phone & Online
Telephonic and digital mystery shopping to evaluate your contact centre and online customer journey.
Competitor Benchmarking
Evaluate your competitors simultaneously to understand where you stand and where you can gain the edge.
Retail Audit
Comprehensive in-store intelligence covering distribution, pricing, shelf compliance, stock availability and competitor activity. Ideal for FMCG, electronics, automotive parts and any brand competing at the point of sale.
Pricing Analysis
Track your prices and competitors' prices across trade channels — hypermarkets, supermarkets, independent outlets and more.
Distribution Check
Measure numeric and weighted distribution across your target trade universe to identify coverage gaps.
Planogram Compliance
Verify that your shelf placement, facings and merchandising standards are being executed correctly in the trade.
Field Surveys & Online Research
Quantitative data collection executed with precision — face-to-face, CAPI, telephone or online. We manage everything from questionnaire design and sample definition to fieldwork execution and data processing.
Face-to-Face (CAPI)
Interviewer-administered surveys using digital devices — higher data quality, real-time validation and geo-tracking.
Online Surveys
Brand perception, customer satisfaction, A/B testing, awareness and usage studies — fast, cost-effective and scalable.
Telephone (CATI)
B2B and B2C telephone surveys for hard-to-reach audiences, decision-makers and professional respondents.
Focus Groups & In-Depth Interviews
When you need to understand the why — not just the what — qualitative research delivers. We design and moderate focus groups and IDIs that surface genuine insight, not just surface-level opinion.
Focus Groups
Mini and full-size groups, moderated by experienced researchers. In-facility or in-home, in Arabic or English.
In-Depth Interviews
One-to-one conversations for executive audiences, sensitive topics or when a group setting isn't appropriate.
Product Testing
Concept, product and packaging tests designed to give you clear go/no-go direction before you invest in market.
Universe Census & Outlet Mapping
Complete enumeration of your trade universe — every outlet, every location, every channel. Our census studies have covered 12,000+ stores across the UAE and Oman, providing the definitive map of the market.
Full Universe Census
End-to-end census design, field execution and database delivery — GPS-validated and photo-documented.
GPS Coordinates Validation
Accurate geo-coding of all outlets for use in distribution models, route planning and territory mapping.
Outlet Classification
Channel and format classification aligned to your specific trade segmentation requirements.
Competitor Intelligence
Systematic monitoring of your competitive landscape — pricing, product, distribution and promotional activity. Delivered as regular reports or one-off strategic studies, in a format built for decision-makers.
Price Tracking
Regular price monitoring across your key competitor set and trade channels — weekly, monthly or quarterly.
Market Reports
Sector-specific intelligence reports covering market size, trends, key players and growth opportunities in Oman.
Merchandising Audit
Monitor how competitors are executing in-store — visibility, promotions, space allocation and brand presence.
Not Sure Which Service You Need?
Tell us your business challenge and we'll prescribe the right methodology.
