Face to Face Surveys
In home, in street and at point of sale interviewing across every governorate, with interviewers who work in the dialect of the region.
What are face to face surveys, and does Quantum Gulf Marketing run them across Oman?
Face to face surveys are interviews conducted in person, in home, in street or at the point of sale, with a trained interviewer administering the questionnaire. Quantum Gulf Marketing fields face to face research in all eleven governorates of the Sultanate, including Musandam, Al Wusta and Dhofar where remote coverage is a logistics problem before it is a research one. This is the mode that reaches the whole population rather than the connected part of it, which is why nationally representative claims in Oman still depend on it.
Face to face is the mode that reaches the whole population rather than only the connected part of it, which is why nationally representative claims in Oman still depend on it. Interview locations are drawn against the frame so geographic spread is designed rather than left to interviewer convenience, and interviewer gender is matched to the sample and setting as a standard part of design. Coverage includes Musandam, Al Wusta and remote Dhofar, where fieldwork is a logistics problem before it is a research problem.
- Settings
- In home, in street, at point of sale, at the outlet
- Reaches
- The full population, including offline and rural respondents
- Languages
- Arabic and English, in regional dialect
- Controls
- Briefing, supervision, live back-checks, GPS-verified locations
How we know the interview happened.
Interviewing is the easiest part of research to fake and the hardest to check afterwards, so the controls run while fieldwork is still open.
| Measure | What you learn |
|---|---|
| Digital capture | Responses recorded on device at the point of interview, not transcribed afterwards |
| Location capture | Interview location recorded with the response, so sample points can be verified |
| Timestamps | Start and end time per interview, which exposes an implausibly fast questionnaire |
| Supervisor accompaniment | A share of interviews observed live by a supervisor in the field |
| Back-checks | Respondents re-contacted and key answers re-asked while the wave is still running |
| Screener audit | Screening answers checked, because most sampling error is screening error |
| Offline mode | Fieldwork continues without connectivity and syncs on return, which matters in the interior |
Fieldwork you can audit.
Sample points
Interview locations drawn against the frame, so the geographic spread is designed rather than left to interviewer convenience.
Brief and calibrate
Interviewers are briefed on the questionnaire and calibrated on the screener, because most fieldwork error is screening error.
Field with supervision
Supervisors accompany a share of interviews, and locations are verified rather than assumed.
Back-check and clean
A proportion of completed interviews are re-contacted and checked while fieldwork is still open, so problems can be corrected in the same wave.
Common questions
Which governorates can you reach?
All eleven. Muscat, Musandam, Al Buraimi, Al Batinah North and South, Ad Dhahirah, Ad Dakhiliyah, Ash Sharqiyah North and South, Al Wusta and Dhofar.
How do you verify an interview really happened?
Back-checks by re-contacting respondents, supervisor accompaniment, and location verification. Checks run during fieldwork, not after the invoice.
How long can the questionnaire be?
Longer than any other mode tolerates. Face to face sustains detailed questionnaires and complex routing that would collapse online.
Do interviewers speak the local dialect?
Yes, and it matters. Comprehension and cooperation both fall when an interviewer is obviously from elsewhere.
Can you interview women respondents appropriately?
Yes. Interviewer gender is matched to the sample and the setting as a standard part of design, not as an afterthought.
Is this more expensive than online?
Per interview, yes. Per usable, representative interview for a national claim, it is frequently the cheaper answer.
Tell us the question.
We will tell you how to measure it.
Send us the business decision you are stuck on. You will get a straight answer on whether research can settle it, what it would take, and what it would cost.