01
Plan explanationWhether the tariff was explained accurately and completelySector
Telecoms Research in Oman
Retail, reseller and care channels measured end to end, from the shop floor to the call that follows it.
In short
Does Quantum Gulf Marketing work with telecom operators in Oman?
Yes. Our telecom work in the Sultanate has included in-depth and face to face interviewing programmes covering SIM and plan decisions, and planogram studies in the retail channel. Telecom is unusual in that the same customer is served across an owned retail estate, a reseller network and a contact centre, and the experience frequently diverges between them. Measuring only the owned estate produces a flattering and incomplete picture, so we design telecom programmes to cover the reseller channel as well.
Telecom is unusual in that the same customer is served across an owned retail estate, a reseller network and a contact centre, and the experience frequently diverges between them. Measuring only the owned estate produces a flattering and incomplete picture, so programmes are designed to cover resellers as well, since that is where the operator's standard is least enforced. Work delivered in Oman includes SIM and tariff interviewing programmes and planogram studies in the retail channel.
- Channels
- Owned retail, reseller and dealer network, contact centre, digital
- Methods
- Mystery shopping, face to face and in-depth interviewing, planogram studies
- Run in Oman
- SIM and telecom interviewing at N=250 across multiple waves
- Coverage
- All 11 governorates
What we measure
The things that decide this category.
02
Reseller consistencyWhether the dealer network says what the operator does03
Activation experienceTime, documentation and friction to get connected04
Device and bundle offerWhat is recommended, and whether it fits the need05
Contact centreThe same query attempted by phone, scored the same way06
Retail executionPlanogram, device display, POS and pricing accuracy07
Complaint and churnWhat happens when a customer says they are leaving08
Coverage perceptionWhat customers believe about network quality, by regionTrack record
Done here, for names you know.
Telecom work already delivered in the Sultanate.
| Client | Programme | Scale |
|---|---|---|
| Omantel | In-depth and face to face interviewing, SIM and tariff | N = 250, three waves |
| Omantel | Planogram study in the retail channel | Oman |
Client names published with permission. Sample sizes are per wave where a study ran in waves.
Questions
Common questions
Can you cover the reseller network?
Yes, and we recommend it. Resellers are where the promise most often diverges from the operator's own standard.
Can the same scenario run across shop and call centre?
Yes. Running one scenario across channels is the cleanest way to see where the experience breaks.
Do you measure activation time?
Yes, timed at each stage rather than estimated afterwards.
Can you run planogram studies in telecom retail?
Yes. Planogram work in the telecom retail channel is part of our record in Oman.
Can you interview about tariff comprehension?
Yes, and it is worth doing. Customers frequently cannot describe the plan they are paying for, which is a commercial problem long before it is a satisfaction one.
Is regional coverage possible?
Yes, all eleven governorates, which matters because network perception varies sharply outside the capital.
Start here
Tell us the question.
We will tell you how to measure it.
Send us the business decision you are stuck on. You will get a straight answer on whether research can settle it, what it would take, and what it would cost.