01
Forecourt serviceApproach, fuelling, payment and farewell, timedSector
Petroleum and Energy Research in Oman
Forecourt service, fuel retail and lubricant distribution measured across the network, not just the flagship sites.
In short
Does Quantum Gulf Marketing work with fuel and energy companies in Oman?
Yes. Our record in the sector in Oman includes mystery shopping programmes on fuel retail networks at national coverage across multiple waves, quantitative and qualitative research with B2B retailers, lubricant category audits and lubricant outlet censuses. Forecourt research has a particular demand: the network is geographically spread and much of it sits outside the capital, so a programme that only covers Muscat and the Batinah corridor tells you very little about the sites your brand is actually judged on.
Forecourt research has a particular demand: the network is geographically spread and much of it sits well outside the capital, so a programme covering only Muscat and the Batinah corridor tells you very little about the sites your brand is actually judged on. Remote coverage is built into the sample deliberately and quoted honestly rather than quietly excluded. For most networks the convenience shop is where the margin sits, and it is usually measured less carefully than the fuel.
- Channels
- Fuel forecourt, convenience, lubricant trade, B2B and industrial
- Methods
- Mystery shopping, retail audit, outlet census, B2B interviewing
- Run in Oman
- Forecourt mystery shopping at N=400 across four waves, full country
- Coverage
- All 11 governorates, including remote network sites
What we measure
The things that decide this category.
02
Site standardsCleanliness, safety, signage and pump condition03
Convenience offerAvailability, pricing and service inside the shop04
Payment experienceSpeed, method acceptance and receipt accuracy05
Lubricant distributionPresence and facings across the trade channel06
Lubricant universeWhere the outlets are, and how many there really are07
B2B retailer viewWhat the trade thinks of supply, margin and support08
Remote site coverageThe sites that are rarely visited by head officeTrack record
Done here, for names you know.
Fuel and lubricant work already delivered in the Sultanate.
| Client | Programme | Scale |
|---|---|---|
| Shell | Forecourt mystery shopping across the national network | N = 400, four waves |
| Caltex | Quantitative and qualitative research with B2B retailers | Full country |
| Caltex | Planogram study | Oman |
Client names published with permission. Sample sizes are per wave where a study ran in waves.
Questions
Common questions
Can you cover the whole national network?
Yes. Full country coverage across multiple waves is part of our record in this sector in Oman.
Do you audit the convenience offer as well as fuel?
Yes. For most networks the shop is where the margin is, and it is usually measured less carefully than the forecourt.
Can you run lubricant category audits?
Yes, including distribution and facings across the trade channels lubricants sell through, and outlet census work to build the frame.
Do you interview B2B retailers?
Yes. Quantitative and qualitative research with trade retailers is part of our work in the sector.
How do you handle remote sites?
They are built into the sample deliberately. Remote coverage is a logistics cost, and we would rather quote it honestly than quietly leave those sites out.
Can visits include a real transaction?
Yes. Forecourt scenarios normally require a genuine purchase, and the cost is quoted separately so you can see it.
Start here
Tell us the question.
We will tell you how to measure it.
Send us the business decision you are stuck on. You will get a straight answer on whether research can settle it, what it would take, and what it would cost.