Deep Expertise
Across Every Sector.
From automotive to government, FMCG to healthcare — our field capability and research methodology covers every major industry operating in Oman and the GCC.
Sector-Specific. Always.
We don't apply the same generic methodology to every brief. Each sector has its own dynamics, its own trade channels, its own consumer behaviour — and our research is designed to reflect that. Our team brings hands-on experience across 10+ industries, built over decades of fieldwork in Oman and across the GCC.
Where We Work
Automotive
One of our deepest areas of expertise. We have conducted full national census studies, mystery shopping programmes and retail audits across the Omani automotive trade — covering new vehicles, spare parts, tyres, lubricants and accessories.
FMCG & Retail
From hypermarkets to neighbourhood stores — we track pricing, distribution, shelf compliance and competitor activity across Oman's full FMCG trade universe. Covering food, beverages, homecare, personal care and tobacco.
Banking & Finance
Customer experience, branch mystery shopping, satisfaction tracking and competitor benchmarking for retail and corporate banking clients. We have worked with Bank Muscat, Bank Dhofar and leading regional financial institutions.
Consumer Electronics & TCG
Retail audit, census and mystery shopping across Oman's technology, consumer goods and optics trade. We have mapped 12,000+ outlets nationally — giving brands the most accurate picture of the electronics retail universe in Oman.
Telecoms
Usage and attitude studies, customer satisfaction tracking and mystery shopping for Oman's telecoms sector. Experience with Omantel and major regional operators covering SIM card distribution, service quality and brand perception.
Petroleum & Energy
Retail audit and mystery shopping across petrol stations and lubricant distribution channels. Experience with Caltex and Shell covering pricing compliance, brand standards and customer experience at the point of sale.
Hospitality & F&B
Mystery shopping and customer satisfaction research for hotels, restaurants and food service chains. Evaluating service standards, brand compliance and customer experience across Oman's growing hospitality sector.
Healthcare
Patient experience research, mystery shopping at hospitals and clinics, and pharmaceutical retail audits. A sensitive sector that demands discretion, cultural awareness and methodological rigour — all of which we deliver.
Government & Public Sector
Field research, stakeholder surveys and data collection for government-commissioned studies. We have supported major ODB-commissioned research with full national coverage, Arabic facilitation and culturally sensitive fieldwork protocols.
Real Estate & Construction
Market sizing, demand studies and consumer research for Oman's growing real estate sector. Understanding buyer profiles, investment intent and property preferences across the residential and commercial segments.
Beauty & Personal Care
Retail audit, brand tracking and consumer research across Oman's beauty and personal care market. Covering skin care, hair care, fragrances and cosmetics — tracking distribution, pricing and consumer behaviour.
Logistics & Transport
B2B research, customer satisfaction and mystery shopping for logistics, courier and transportation companies. Understanding service quality, delivery performance and customer experience across Oman's supply chain sector.
Built for Oman. Ready for the GCC.
Working in One of These Sectors?
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