Service

Face to Face Surveys

In home, in street and at point of sale interviewing across every governorate, with interviewers who work in the dialect of the region.

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In short

What are face to face surveys, and does QGM run them across Oman?

Face to face surveys are interviews conducted in person, in home, in street or at the point of sale, with a trained interviewer administering the questionnaire. Quantum Gulf Marketing fields face to face research in all eleven governorates of the Sultanate, including Musandam, Al Wusta and Dhofar where remote coverage is a logistics problem before it is a research one. This is the mode that reaches the whole population rather than the connected part of it, which is why nationally representative claims in Oman still depend on it.

Settings: In home, in street, at point of sale, at the outlet
Reaches: The full population, including offline and rural respondents
Languages: Arabic and English, in regional dialect
Controls: Briefing, supervision, live back-checks, GPS-verified locations

How it runs

Fieldwork you can audit.

Stage 01

Sample points

Interview locations drawn against the frame, so the geographic spread is designed rather than left to interviewer convenience.

Stage 02

Brief and calibrate

Interviewers are briefed on the questionnaire and calibrated on the screener, because most fieldwork error is screening error.

Stage 03

Field with supervision

Supervisors accompany a share of interviews, and locations are verified rather than assumed.

Stage 04

Back-check and clean

A proportion of completed interviews are re-contacted and checked while fieldwork is still open, so problems can be corrected in the same wave.

Questions

Common questions

Which governorates can you reach?

All eleven. Muscat, Musandam, Al Buraimi, Al Batinah North and South, Ad Dhahirah, Ad Dakhiliyah, Ash Sharqiyah North and South, Al Wusta and Dhofar.

How do you verify an interview really happened?

Back-checks by re-contacting respondents, supervisor accompaniment, and location verification. Checks run during fieldwork, not after the invoice.

How long can the questionnaire be?

Longer than any other mode tolerates. Face to face sustains detailed questionnaires and complex routing that would collapse online.

Do interviewers speak the local dialect?

Yes, and it matters. Comprehension and cooperation both fall when an interviewer is obviously from elsewhere.

Can you interview women respondents appropriately?

Yes. Interviewer gender is matched to the sample and the setting as a standard part of design, not as an afterthought.

Is this more expensive than online?

Per interview, yes. Per usable, representative interview for a national claim, it is frequently the cheaper answer.

Where this fits.

Field SurveysThe full range of modes In-Depth InterviewsWhen depth matters more than count Universe CensusThe frame the sample is drawn from

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